Built new. Rebuilt properly. Looked after.
Three ways we work with local service businesses. Most people start with a new site or a redesign, then keep us on to look after it.
New website
For businesses with no website, a one-page placeholder, or a site someone started and never finished. We plan the pages around how you win work, write the words with you and build it to bring in enquiries.
- Page plan A wireframe of what goes where, agreed first.
- Typography Your name and headline in clear, readable type.
- Photography Photos of your work, cropped to fit.
- Service info What you do and where, in plain words.
- Enquiry button One obvious way to get in touch or book.
- Phone view The same page laid out for a phone.
- Who it’s for
- Sole traders and small teams who get most of their work by word of mouth and want somewhere good to send people.
- What’s included
- A plan of the pages, agreed before design starts
- Design for phone first, then tablet and desktop
- Words written with you, in plain language
- Your photos, cropped and optimised
- An enquiry form that sends to your inbox
- Basic search setup: page titles, descriptions and a sitemap
- Domain connection and launch
- How long it takes
- It depends on the size of the site, and most of all on how quickly the words and photos come together. Your quote includes a realistic timeline.
- What we need from you
- Time to talk about your business and your customers
- Photos of your work, if you have them
- Your logo, if you have one
- Feedback on the design and the words when we send them
Redesign
Keep your name, your domain and the trust you’ve built. Replace the dated look, the slow pages and the contact form nobody fills in.
- Clear navigation A few plain links instead of a row of everything.
- Service info up front What you do and where, before anything else.
- Phone layout The same page, laid out for a phone.
- One enquiry button One obvious way to book or ask, on every screen.
Harbourside Mobile Detailing, a fictional business: its dated site on a phone, then the phone-first redesign with one clear button, then the same comparison on our homepage. No sound.
Concept projects · fictional businesses
- Who it’s for
- Businesses whose site is several years old, hard to use on a phone, or embarrassing to hand out.
- What’s included
- A review of your current site: what works, what to cut
- Everything in a new website, rebuilt on a fast setup
- Your existing words and photos, kept or improved
- Old page addresses redirected, so links and search listings keep working
- A move off your old hosting, if you want one
- How long it takes
- Often a little quicker than a new site, because some of the content already exists. Your quote includes a realistic timeline.
- What we need from you
- Access to your current site, domain and hosting, or the name of whoever manages them
- What customers ask you most often
- Which parts of the old site you like, if any
Illustration: old page addresses point to their new pages, so links and search listings keep working.
Care plan
A website isn’t finished at launch. Software needs updating, opening hours change, and someone needs to notice if the enquiry form stops working. On a care plan, that someone is us.
This month
Example- Updates appliedSoftware and security updates installed, then the site checked.
- Backup takenA copy of the site saved, so it can be restored if something breaks.
- Enquiry form checkedA test enquiry sent from the site and received in the inbox.
- Small change madeNew Saturday hours added to the site.
What happens after launch: updates and backups, small changes such as new Saturday hours on the Fade & Co concept, and someone to call when something needs changing. No sound.
Concept projects · fictional businesses
- Who it’s for
- Owners who would rather spend their evenings on anything other than their website. It suits sites we built, and sites we take over after a review.
- When it starts
- The day your site goes live, or after a short check if we didn’t build it. We agree what counts as a small change when we quote, so there are no surprises.
- What we need from you
- An email when something changes in your business. That’s it.
How it works
Five steps, one point of contact. You see and approve everything before it goes live.
Discover
You tell us about your business and customers in a free consultation. We ask the questions that shape the site.
Design
We design your key pages around your work. You review them and tell us what to change.
Build
We build the site so it reads properly on phones. You send photos and check the words.
Launch
We put the site live on your domain. You start sending customers to it.
Look after
If you choose a care plan, we keep the site up to date. You just ask when something needs changing.
Questions owners ask us
Something else on your mind? Ask it in your enquiry.
Do I need my words and photos ready before we start?
No. Most people don’t. We’ll ask you questions at the consultation and draft the words from your answers. If you don’t have good photos yet, we’ll tell you which ones would help most, and you can take many of them on a phone.
Can I keep my current domain name?
Yes. Your domain stays yours. We connect it to the new site and, on a redesign, redirect old page addresses so existing links keep working.
Can I make changes to the site myself?
If you want to, we’ll talk about it at the consultation and set things up so the parts you change often are easy to edit. Many owners prefer to send us an email instead, which is what the care plan is for.
My site is with another company. Can you still help?
Usually, yes. We’ll need access to the site, domain and hosting, or the details of whoever manages them. We’ll look at what you have before suggesting a redesign or a care plan.
Do I have to take a care plan?
No. It’s optional. If you’d rather look after the site yourself, we’ll hand everything over at launch and show you what needs regular attention.
Do you only work with Sydney businesses?
We’re based in Sydney and focus on local businesses here. If you’re somewhere else, get in touch anyway and we’ll tell you honestly whether we’re a good fit.
Not sure which one you need?
That’s what the free consultation is for. Tell us what you have now and what you’d like it to do, and we’ll recommend the simplest option.
Request a free consultation